Keka Morelle is CCO of WT since 2019. Before WT, Keka was executive creative director at AlmapBBDO, worked for DM9DDB as creative director and for F/Nazca as art director.
Keka has been working for 27 years in advertising industry and her work has been recognized at Cannes and other major international awards. She has served as an Outdoor Lions juror 3 times – in 2006 and, in 2019 in Outdoor category and last year keka was part of film jury in Cannes.
Keka was named “Best Creative Professional” by the Caboré Awards in 2018. In 2020, she joined the Creative 100 list of Adweek magazine as one of the global leaders who are revamping the agencies culture and was elected one of the Women to Watch in 2020. Also in 2020, Keka Morelle was chosen the second most admired professional in Brazil’s communication industry, according to the 2020 Agency Scope study, conducted by the Spanish consultancy Scopen, which reveals, every 2 years, the main market trends and listened to 366 marketing executives for this edition.