With over 30 years in the advertising industry, Keka Morelle currently serves as CCO at Ogilvy Latam. Prior to this, she held the position of CCO at WT Brazil for four years. Her extensive career also includes roles as Executive Creative Director at AlmapBBDO and Creative Director at DM9.
Her nearly three-decade-long career has seen her contribute to Brazil's leading agencies, and her work has received recognition at the most prestigious festivals, including Cannes Lions, One Show, D&AD, and Clio. This year, Keka presided over the Outdoor category at Cannes Lions, marking her fourth participation as a jury member. She has served on the Outdoor jury three times and the Film jury once (in 2021). In 2023, she presided over the Art Direction Jury at D&AD and also chaired the Fusion category jury at the 2024 One Show.
In 2020, she was included in Adweek's "Creative 100" list as one of the global leaders reshaping agency culture. She was also honored by the Women to Watch program as a significant female creative leader. Keka was named "Creative Professional of the Year" at the Brazilian Caboré Awards in both 2018 and 2023.